EA SPORTS is Gaining Traction With PlayersĮA is receiving traction from Gen Z and Gen Alpha as EA Sports and Racing has become their primary source of entertainment. It will also be funding a women’s football internship program at the beginning of 2023 with each new and existing women’s league partner designed to inspire and empower young females from diverse backgrounds to become involved in the world of football. The partnership will kick off in March, in conjunction with the UEFA Women’s Champions League launching in FIFA 23 and the quarterfinal round of the competition.ĮA SPORTS unveiled the ‘Starting XI Fund’, an Accelerator Fund in which it committed an $11M investment for Women’s Football, which is designed to grow the game moving forward. EA SPORTS’ FIFA 23 will feature the knockout stage of the UWCL starting in early 2023, with clubs including Juventus Women, Real Madrid Femenino, Chelsea Women, Manchester City Women and more.ĮA SPORTS also agreed to a multi-year sponsorship partnership with DAZN to become the Global Broadcast Partner of the UEFA Women’s Champions League. Electronic Arts EA recently announced that its Women’s Football Summit will be taking several key initiatives to grow the game both on and off the pitch.ĮA SPORTS will enter a multi-year partnership with the UEFA Women’s Champions League (“UWCL”), which will allow both parties to deliver a more impactful experience for women’s football fans around the globe.
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